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A continuación se detallan los objetivos específicos:

  • Incorporar las técnicas más modernas en gestión, marketing y comunicación en el sector funerario europeo
  • Apoyar los canales de creatividad y unificar los criterios sobre formación entre las compañías funerarias
  • Desarrollar un Master en Administración de Empresas (MBA) en Servicios Funerarios (FUSEMBA) de 800 horas para la formación y la preparación práctica de especialistas en servicios funerarios.

Impacto esperado

Los estudiantes deben:

  • Aumentar sus conocimientos de las funciones gestoras en un entorno competitivo, poniendo énfasis en su capacidad para formular estrategias de empresa.
  • Aprender a analizar el entorno económico para detectar y evaluar la influencia de los cambios en unos entornos cada vez más cambiantes.
  • Aplicar técnicas contables estándar para analizar métodos contables y ciclos, cuentas anuales, cuentas de resultados, análisis de solvencia, generación de flujos monetarios, control de costes y umbral de rentabilidad
  • Integrar técnicas financieras para la obtención de fondos, analizando la viabilidad de las inversiones y la comprensión del funcionamiento del mercado de capitales
  • Analizar el papel del marketing en la empresa y la cuantificación de los resultados
  • Ganar experiencia en las políticas y estrategias actuales de marketing
  • Aprender a integrar los instrumentos necesarios para gestionar el área de dirección y comercial  de la empresa por medio del análisis de las bases de datos y la utilización de habilidades de gestión efectivas
  • Incorporar herramientas de gestión de recursos humanos en el entorno de la empresa
  • Ser capaz de contextualizar las características específicas de cada país en los marcos legales y de calidad de la UE
  • Elaborar un Plan de Empresa moderno y competitivo que se adecue a la política comercial de la compañía.

Las instituciones y el profesorado deben:

  • Incorporar los conocimientos y las experiencias prácticas más actuales además de los últimos métodos aparecidos en la gestión competitiva de las compañías de servicios funerarios
  • Mejorar sus respectivos Recursos Humanos institucionales mediante la participación en las Buenas Prácticas y en las oportunidades de aprendizaje que de modo formal e informal posibilita el proyecto
  • Mejorar sus respectivas reputaciones profesionales y relaciones académicas mediante el incremento de la toma de conciencia nacional e internacional y la diseminación de actividades.

Los agentes europeos deben:

  • Beneficiarse de la cooperación internacional del proyecto para avanzar hacia la mejora de una muy necesaria estandarización del servicio en el sector y en toda la UE
  • Beneficiarse de las oportunidades sobreañadidas para la formación y preparación en aspectos de movilidad y educación permanente a nivel del MBA.
Modificado el ( Wednesday, 11 de March de 2009 )
 
More news

 

The Third Edition of the MBA starts now for October 2010 till July 2012. Fees are 8000 euros. A limited number of scholarships are available. The rates include overhead costs of the MBA and study materials. Travle and accomodation are not included. Sign up now - Inscriptions are still open!

Watch FUSEMBA Coordinator Josep Anton Diaz interviewing MBA student Fernando Sanchez in the You Tube video, where they talk about the current FUSEMBA MBA and the promotion for the 2010-2011 course. See  http://www.youtube.com/watch?v=fTafLg89OCc


ALSO:

A special offer at the UK face-to-face session was presented by one of the world's foremost experts in cosmetic and restoration of bodies, Dr John Chew of the ESCO Company USA,  lectured at the Funeral Exhibition, Stoneleigh. FUSEMBA participants at his session received a special diploma.


On April 27, FUSEMBA visited the University of Bath, Centre for Death & Society, with the aim of setting the bases for future cooperation. The Director, Professor Glennys Howarth and the Centre's Manager, Caron Staley, are looking forward to the next steps to see how the MBA can link to what their Centre offers. See their Centre at www.bath.ac.uk/cdas



Please have a look at the story and watch the video on "Where Death Comes Cheap Many families want to cut burial costs. One funeral director stands ready." By Matthew Philips of
NEWSWEEK (Magazine issue dated Mar 16, 2009). Go to  http://www.newsweek.com/id/188139/page/2 

                                                         Podcast



 

Listen to the July 17 Podcast between Robin Heppell, funeral consultant, and Paul Fenton, from the European Commission-funded project FUSEMBA. They talk about the advantages of this unique MBA, the face-to-face sessions in 5 European countries, the on-line methodology and lots, lots more. 

Here are the links:

http://funeralfuturist.s3.amazonaws.com/audio/FUSEMBA-Paul-Fenton-Robin-Heppell.mp3
http://funeralfuturist.s3.amazonaws.com/audio/Paul-Fenton-Robin-Heppell-welcome.mp3 

 
Matricula abierta
 

Se ha abierto el plazo de inscripción para el período 2010 - 2011 del Master en Business Administration en Gestión de Servicios Funerarios
 

Abierta tanto a graduados como a profesionales en servicios funerarias, el MBA en Gestión de Servicios Funerarios es un curso europeo de 800 horas compuesto de 6 módulos que combina formación On-line y preparación en clases presénciales con sesiones prácticas en 5 países, incluyendo un juego de simulación de empresa virtual. Los seis módulos Incluyen: Estrategia y Economía en Empresas de Servicios Funerarios; Distribución Comercial, Marketing y Comunicación; Gestión de Recursos Humanos y Habilidades Directivas; Características Específicas del Sector Funerario; Juego de Simulación y Tesina. Dirigido a audiencias mundiales, este MBA único que no sólo incluye clases On-line extensivas y tutorías, sino que también utiliza tecnologías de comunicación innovadoras a fin de ampliar la formación y la experiencia práctica. Ayuda a preparar especialistas en el campo de los servicios funerarios que puedan dar respuesta a los retos de un mercado europeo cada vez más ampliado.


Comienzo
: 15 de enero de 2010


Clausura
: 30 de septiembre de 2011

Reconocimiento Institucional

Este MBA esta patrocinado por la Universidad de Barcelona (España) y el EFFS. Este MBA lo presentan organizaciones líderes en Europa del sector funerario
 

Tasas de matriculación

Las tasas de matriculación son de 8.000 euros ¡Hay un número limitado de becas disponible! Las tasas incluyen los costes generales del MBA y los materiales de estudio. Viajes y alojamiento no están incluidos.

Para formalizar la inscripción o consultar información,

rogamos contacten info@fusemba.com

 

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SHORT STORIES FROM THE FIELD:


In the interest of knowing more about the personal and professional impact that the EC-sponsored MBA and FUSEMBA project is having, we asked the current crop of students (promotion 2008-2010) to answer a few questions. Below are the first set of responses. Stay tuned for more!

MBA Student Jérôme Uguenphoto_073.jpg













Thank you, Jerome, for taking the time to offer your "story". Our first question is "how is the FuSeMBA experience enhancing your personal and professional experience and/or shaping your career goals"?


What has attracted me in this MBA is the possibility to continue my university courses in a modern way with new technologies and to obtain an internationally recognized diploma (the Master of Business and Administration), recognized by the University of Barcelona, supported by the European Federation of Funeral Services.


Why do you think the FuSeMBA is important for the funeral service sector in your area/country/Europe?


The program is enabling us to learn about the latest European management, marketing and communication techniques so we can apply them to the funeral sector. Today it is important to create a European network of young funeral directors, to open to an international outlook on the funeral business and to exchange views on the specific characteristics and specialities in each participating country.  



MBA Student Nuno Monteiro
 

Nuno, how is this FUSEMBA experience enhancing your personal and professional experience and/or shaping your career goals?


I started this experience with great expectations...This is a new European project.  Of course, it is changing my personal and professional goals, which are right now focused on the transfer of my new knowledge's to my company in order to improve the current work system.


Why do you think the FUSEMBA MBA is important for the funeral service sector in Portugal?


At this moment, I'm starting to have a totally different point of view about the management of a funeral home.  Obviously, this change of mind has opened my eyes to new ideas, and I think is possible to create a standard system in Europe (Funeral Homes and Services).


What specific problems or issues will you be able to address in a better way as a result of taking the FUSEMBA MBA course?


I hope to address in a better way all the themes approached during the course. All aspects are relevant for me, from the Commercial and Marketing side to the Human Resource Management and Management Skills side.


How do you think the people you deal with will benefit from your FUSEMBA education and training experience?


All the knowledge gained will be shared (or at least I will try) with the staff members of my company.


What has been the most exciting/interesting aspect so far about the FUSEMBA MBA programme?


The face to face sessions, because it the only way that we can all get together as a class, as professionals, and also as a group of people that is trying to accomplish the same goal: To know better so we can do better.


MBA Student Joaquin López


Joaquín, why do you think the FUSEMBA MBA is important for the funeral service sector in your area/country/Europe?


I hope and believe that this funeral service MBA will help to standardize this sector, at least at the European level.


How do you think the people you deal with will benefit from your FUSEMBA education and training experience?


I am convinced that thanks to FUSEMBA I will increase my knowledge of the European funeral service sector and become one of the first few fortunate people who are leaders in this scetor in the future.


MBA Student Fernando Yaybek Fervenza


Fernando,
why do you think the FUSEMBA MBA is important for you, personally and professionally ?


Since I found out this MBA I've been very interested in participating because I´ve been working as a manager in this sector for 9 years but have not had the chance to receive specific training in funeral service management. This, then, is my opportunity to certify all my experience and knowledge in this business.


Why do you think the FUSEMBA MBA is important for the funeral service sector in your area/country/Europe?


I think it's very important because the funeral service has always traditionally been run as small, family-operated; but nowadays, in a more dynamic and demanding market, this sector needs well-prepared and qualified professionals with a wider business view about management and quality. This MBA, to me, personally, is key to meeting these needs.


Tell us a little about the MBA classes and your experience so far.


Up to now, the themes in the modules and the face-to-face sessions have been very interesting and useful to our daily tasks, but what I really find very exciting is the fact that I can participate with colleagues from other countries and learn their working methods, about other cultures and about the different way of thinking; that´s a " bonus " in this MBA.



Now available!  Dictionary for Funeral Services (in 15 languages)

By Rolf Lichtner / Christoph Bläsius (Bearb.)

ISBN: 978-3-936057-16-4

Price is 64,00 Euro per copy

To place your order or get more information, contact fachverlag@bestatter.de